Brand Introduction
MCHOSE stands as a global beacon, defining practicality in the digital landscape of the new era. From its inception, our brand has astutely identified the genuine needs of consumers in their quest for digital products. Delving into the actual usage scenarios of our consumers, we've meticulously developed digital technology products that are not just desirable, but also deeply practical.
Guided by the principles of new pragmatism, we've woven a tapestry of multi-link practical product lines and curated a secure purchase experience for consumers. We are unwavering in our commitment to crafting practical digital products for the modern era. Our approach integrates cutting-edge international research and development technology, aligning with global standards in functionality, hardware performance, user experience, product form, and aesthetic design.
In every aspect, from practical function to appearance design, we continuously invest in research, always placing the actual needs of our users at the forefront. Our philosophy is anchored in "pragmatism, people-oriented design, and simplicity," shaping our product development and design principles.
MCHOSE is dedicated to providing practical digital products for users worldwide, ensuring every individual across the globe can relish the digital life experience facilitated by modern practical technology and elegantly simple aesthetic products.
Our market layout spans the globe, with products available in Europe, America, and Southeast Asia. We actively extend our reach through both online and offline channels, constantly refining and upgrading our processes across research and development, production, marketing, and sales.
For our consumers in China, we've established offline image stores, fostering multidimensional communication links. This initiative aims to provide users with an immersive and up-close experience with our practical digital products and brand services, creating a direct channel for connection and engagement.
-
300+
Connect with Users Globally
The brand is vigorously expanding its marketing boundaries globally, breaking through geographical restrictions and easily covering users on 300+ mainstream social media platforms around the world, making it easier for users at home and abroad to reach the brand's products and service experience, quickly obtaining real user feedback and timely adjustment and optimization of products, and harvesting the heat of the entire region and countless users' word-of-mouth support.
-
50000+
Comprehensive Distribution Network
Our brand has established a robust global distribution system, with a network of agents and distributors spanning the globe. Approximately 50,000 agents worldwide cover numerous countries and regions.
-
200+
Experienced Team of Senior Researchers and Developers
Own professional factories, layers of quality control, with international senior product engineers, product designers and quality control research team, access to more than 200 utility patents, brand products have passed the national HAP inspection and certification, CMA China metrological certification, high-quality product quality is through the China National Laboratory Accreditation Board (CNAS) assessment, the International Laboratory (ILAC-MRA) accreditation.
-
200,000,000+
Identifying Authentic Pain Points
Mai from adhere to the concept of the user first, in-depth excavation of the core needs of the user's real scenarios, so that 200 million + users in-depth access to modern practical technology, simple aesthetics of the digital life experience brought about by superior products.
-
30+
Global Market Penetration
Since its establishment, Mai has expanded its sales network at home and abroad, and its products and business have spread to more than 30 countries and regions all over the world.
Brand Slogan
MCHOSE More practical.
MCHOSE More practical.
Brand Characteristics
Deeply understanding the needs of keyboard and mouse customization players, MCHOSE iterates its product line structure and launches the K99 Custom Series Keyboard. K99 features a Gasket structure, surround light belt, backplane counterweight design, six layers of silence-filled, ultra-low delay, and custom Kaihua switches like the Light Ice Cream Shaft and Night Firefly Shaft. Garnering widespread acclaim, K99 consistently tops new product lists on Tmall, Douyin, and Jingdong, with a brand heat exceeding 10 billion on mainstream social media and e-commerce platforms.
Optimizing the brand's digital ecosystem, MCHOSE introduces the A5 Lightweight Wireless Mouse, equipped with a Nordic master chip, PAW3395 sensor, 4K return rate, and weighing approximately 56g. This high-performance mouse quickly gains product praise, securing the top position on new mouse product lists on Jingdong, Tiktok, and Tmall.
MCHOSE expands into the high-end customized keyboard market, introducing the X75 flagship series keyboard. X75, with its Gasket structure, unique metal knob, surround light belt design, and Kaihua custom switches, attracts attention from keyboard enthusiasts. It consistently dominates the new keyboard sales lists on Jingdong, Douyin, and Tmall, gaining recommendations from mainstream social media platforms.
Executing a brand upgrade strategy, MCHOSE collaborates with IPTV for the hit drama "Crazy Biao" and becomes a special sponsor for star fashion variety shows like "Girlfriends Beautiful" and "Life is Beautiful." This strategic move elevates the brand's presence.
MCHOSE enters the audio market with the F888 National Chaofa Earphones, featuring a mahjong-inspired design, lifelike sound quality, real card experience, and dynamic slide for added fun.
MCHOSE is invited to exhibit at the 30th China (Shenzhen) International Gift Exhibition.
MCHOSE launches the BH288 TWO² headphones.
MCHOSE completes the upgrade of its brand trademark.
Focusing on the computer bracket track, MCHOSE experiences rapid market growth, achieving success in market segmentation, channel distribution, business expansion, and product optimization.
Implementing a global layout, MCHOSE makes significant progress in offline operations. The brand opens image stores, expands offline business circles, and enhances the user experience, contributing to the brand's overall progress.
MCHOSE focuses on precision cultivation of the brand, introducing products such as portable laptop stands, TWS wireless Bluetooth audio devices, and keyboards.
Expanding globally, MCHOSE opens foreign trade platforms, enters global markets, and establishes long-term strategic partnerships with overseas cross-border e-commerce platforms.
The brand's trademark receives official registration from the State Trademark Office of China.
Expanding market coverage, MCHOSE enlarges warehouses to support front-end sales, establishing a robust chain of research, development, production, and sales.
MCHOSE fully expands into the domestic market, joining major domestic e-commerce platforms such as JD and Tmall.
Developing the market distribution network, MCHOSE establishes online and offline channels for user coverage. The brand also founds a professional factory and forms an international quality control research team.
MCHOSE enters the audio market, launching core products such as audio and Bluetooth headsets, focusing on optimizing existing products.
MCHOSE is initially established, integrating global research and technology to carry out early-stage product development. The brand introduces finished product and delivery warehouses.
The brand concept takes shape, and product planning and development begin with iterations.
2023.10
2023.9
2023.8
2023.3
2022.12
2022.11
2022.9
2022.7
2021.9
2020.2
2019.6
2019.5
2019.4
2018.11
2018.10
2018.9
2018.8
2018.7
2018.3
Brand Manual
![[New color coming] MCHOSE A5 mouse Ultra white new](https://file.maicong.cn/uploads/24/04/a7a2c3a96a6af9676998c012dd6807e3.webp)
![[MCHOSE AX5 mouse] Magnesium alloy 8K rare edition](https://file.maicong.cn/uploads/24/03/bffe65b7d81e284e54431fb369604684.webp)
![[MCHOSE Z75] Five layers filled with ultra-HIFI, the core ultra-stable](https://file.maicong.cn/uploads/24/03/c9c92cffd33353ebc74784f463ceff32.webp)
![【NEW edition]】MCHOSE G98 double edition two-color real photo exposure!](https://file.maicong.cn/uploads/24/03/61bbadeba1bbfcb759f20ec88afc833e.webp)
